Tools : Adobe Illustrator | Adobe Photoshop | Figma
Explorebnb is a D&AD Project Entry for the year 2024. In this project, we reimagined airbnb for the homebodies and the younger people, by introducing new exciting features to encourage connection, adventures, and storytelling.
Challenge
Create a digital tool or experience that capitalises on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb.
Process
We began by analysing the existing app, and as a Gen Z ourselves, we discussed on what we would want this app to have to encourage us to want to go out there and be a part of new experiences. Our idea was to make a new feature in the app that only features activities that users can participate in.
Logo Making
We experimented with the existing airbnb logo by converting it into a compass. We found it fitting to make the logo for the new feature as a compass as it helps to translate our idea of making a tool for users to find new activities and experiences.
Feature : Roulette Game
We were inspired by the revamped logo for explorebnb hence we utilised the compass-like logo and convert it into an icon for a roulette game.
How it works :
- User can press the icon on the screen and the compass will start spinning
- After a few seconds, it will come to a stop. The screen will show an activity for the user to try. The compass will point to the direction of where the activity is and it will also show the distance of the activity from the user
- The user have the option to proceed with the activity or spin the compass again
Benefits :
Having the option to have the app randomly choose the activity or the unique experience the user will be getting allows for a spontaneous adventure. It encourages users to want to try new things that may not be within their comfort zone.
Promotional posters for explorebnb