Tools : Adobe Illustrator | Adobe Photoshop
FLEUR is a personal project where I worked on a fictional gardening brand that mainly does monthly publication release on all things gardening. However, I expanded by creating different potential products such as an event ticket design, as well as a gardening supply product design.
Personal Insight
As a plant person, I put myself in the position where I am the targetted audience. Would someone like me be compelled to want to get involved with this brand and its products?
This project was a step forward in trying out different product design, and it definitely challenges me in trying out fun and exciting design layout as well as art direction. The unique blend of colours as well as funky typeface definitely bring it all together.
